Executives from Qualcomm, Facebook, Linkedin, IBM and Microsoft – among others – were some of the most vocal proponents of doing business in Brazil, during the inaugural launch last week of the ‘Brasil Summit’, a business technology forum orchestrated by investment agency, Apex-Brasil. The conference, held in downtown San Francisco, was aimed at propelling Brazil deeper into the consciousness of Silicon Valley as it strives to brand itself as a nation of world-class innovation and entrepreneurship. Tied to this effort was the formal establishment of an Apex-Brasil office (headed by former Brasscom marketing chief Sergio Pessoa), and also the launch of a San Francisco base for a recently created accelerator, “Startup Brasil.” The event was well attended, and seemed to demonstrate that Brazil – despite recent challenges – continues to engage some of the most powerful and influential technology brands on the planet. [layerslider id=”20″]
You may also like
Costa Rica’s Living Costs Rising Despite Low Inflation
Living costs in Costa Rica are rising even as inflation plunges and the local currency, the colón, continues to strengthen — an unusual combination that has puzzled economists. The inflation rate fell to a new low of 1Read more
Arias Out, Buying Influence In: Is LatAm Being Dismissed?
Thirteen years ago, former Costa Rican President Oscar Arias shared a lunch with Washington Post reporter Manuel Roig-Franzia to reflect on the 25th anniversary of the peace accord he established between five CentralRead more
Hermosillo Wants Entry into Mexico’s Top Tier Locations
Hermosillo, the capital of the Mexican state of Sonora, increasingly attracts the interest of market participants looking to optimize operations and maintain competitive advantages in the Latin America and Caribbean BPORead more
Add comment