Narayan AmmachchiBarely months after setting up shop in Colombia, Spanish customer services solutions vendor Chatbot Chocolate has opened offices in Chile and Peru as well, saying there is a ‘high’ demand for bots in the region.
The Madrid-based company is hoping to triple its revenue from LatAm customers.
Powered by artificial intelligence, the firm’s chatbots provide cost-effective customer support through popular messaging services, including Whatsapp. Also known as digital assistants, the bots interact with customers, day or night, using voice-activated commands or text-based chat.
“With the launch and consolidation in Colombia, we have confirmed the high demand for chatbots in the main Latin American countries,” says Ángel Hernández, managing partner of Chatbot Chocolate. “A reality that has led us to strengthen the activity by opening two new offices in Chile and Peru.”
The proliferation of smartphones, says the company, has opened the door for chatbots. In Chile, 98% of citizens already use this mobile tool, says the company citing the latest study published by Cadem.
In Peru, the use of platforms such as WhatsApp or Facebook Messenger has grown by 369% in the last two years, according to the Residential Survey of Telecommunications Services conducted by Osiptel.
“It is a clear sign that companies in Chile and Peru are betting on ‘conversational’ technologies,” stated Luis Flores, the head of Chatbot’s operations in the Andean countries.
“Since we went to the market, we were clear that this technology was going to lead us to expand in Latin America.”
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