Creating an effective and enjoyable user experience for hundreds of millions of people represents the greatest opportunity for success—or failure—in the world of software development today. Never before have so many application and interface designers tried to do so much with so little visual real estate. You might think developers by now would have perfected the ideal design for the mobile user experience. But interface and usability experts generally agree that much more work remains to be done, that standards are non-existent, best practices are touted but often ignored, and that too many developers want to emphasize technical razzle-dazzle rather than thinking about what’s best for the user.
Here’s how a creative team focused on the user’s needs can overcome the challenges of a tiny screen.