Faces in the Crowd – Vanessa Herrera

Vanessa Herrera is Business Development Director at Mexican software firm Plenumsoft, where she is responsible for customer engagement efforts, brand, corporate communications, and integrated marketing efforts.

Vanessa is also CEO of MVP in a Box, a Minimum Viable Product construction service, aimed at technology based startups, with a maximum duration of three months.

The main objective of MVP is to test a software product within a specified market segment in the shortest time possible, analyzing customer conduct (early adopters) and involvement throughout the entire product life-cycle.

Vanessa was also owner and co-founder of two of her own events/entertainment companies and studied computer systems engineering at the Technological Institute of Mérida.