US online ticketing service Fandango is consolidating its presence in Latin America with a new brand strategy.
As part of the strategy, its Brazilian subsidiary Ingresso.com will next month lauch a new website and mobile apps for iOS and Android.
“We are seeing the same kind of growth in digital commerce that we have seen in other parts of the world, particularly in the U.S,” said Paul Yanover, President of Fandango, speaking with Variety magazine. “Smartphone usage continues to grow in Latin America, as well as consumers’ confidence in online payment vehicles and the convenience they afford.”
In 2016, Fandango increased its year on year ticket sales by 37% across the region, with the company reporting that Latin America has already “more than doubled” its ticketing business in 1Q17.