Nearshore Americas

HP Offers New BPO Tools to Tackle a Growing Corporate Headache: Unstructured Data


Technology giant HP has launched a business process outsourcing analytics service, offering businesses new capabilities to extract data buried in employee emails, PowerPoint presentations, webcasts and instant messages.

Such a service, according to HP, will help business executives take quick decisions on functions like marketing and customer management.

Interpreting and acting on ever increasing unstructured data is a challenge for enterprises around the globe. HP says its analytics service will make enterprise data relevant, quantifiable and actionable, while delivering it at the right place and right time.

Analyzing of data helps businesses discover potential growth opportunities as they can use it to enhance customer experience, improve product quality and optimize cost structure.

“Enterprises have made significant investments in technology to capture and store data; however, few have developed the talent, tools and processes needed to turn this Big Data into actionable insights,” said Danila Meirlaen, vice president, Business Process Outsourcing, HP. “HP provides the hardware and software for firms to utilize Big Data, and is offering experienced analytic professionals to help clients structure and run a sustainable data-driven decision-making framework that drives competitive advantage.”

In this information age, companies need data to device strategy for marketing, sales, customer management, supply chain, finance and human resources.

HP Business Analytics Services, for an example, can assist enterprises in increasing customer loyalty by delivering ‘the right messages to the right prospects and customers at the right time and via the right channel’. Analyzing the potential impact of external risks can help businesses avoid potential losses.

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HP’s approach starts with collecting relevant data, then determining the answers to “what happened and why” through analytic methodologies, tools and research. HP will then deliver insights on why a result happened and may also use predictive analytics to help clients answer “what could happen.”

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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