Nearshore Americas

LATAM Airlines Takes Flight to Meet Olympic Games Demand

LATAM Airlines Group made its formal debut this spring, presenting the new branding on its planes, new uniforms and a fresh, consistent look across its ticket counters and VIP lounges.
The official re-branding comes four years after Brazilian airline TAM and Chilean LAN merged to form the the LATAM brand, just in time to serve visitors to the Rio Olympic Games. The airline now carries 90% of air traffic on 1,400 daily flights in the seven Latin American markets it serves.
The company expects to transport approximately 25% of the public attending the Games this year, scheduling 100 additional domestic flights to handle the traffic, but could extend that to 300 flights to meet further demand.

Matt Kendall

During his 2+ years as Chief Editor at Nearshore Americas, Matt Kendall operated at the heart of both the Nearshore BPO and IT services industries, reporting on the most impactful stories and trends in the sector.

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