Love is in the Air: Valentine’s Day Traditions in Latin America

With Valentine’s Day returning tomorrow, many of us are preparing to spoil our significant others (or secret crushes) with various gifts and gestures of love.

In Latin America, however, many countries celebrate it differently.

For example, Brazilians don’t celebrate it until June 12, because February is Carnival month (and nothing should come between a Brazilian and their Carnival). Bolivia enjoys Día del Amor on Sept 21, Colombia celebrates it on the third Saturday of September, and Argentina has a “Sweetness Week” during July 13-20.

San Valentín, as it is known, can also promote “acts of appreciation” for friends, celebrating non-romantic love. Mexico is one nation that celebrates it this way. So, this Valentine’s Day, why not do it Latin style, and also spare a thought for your cherished friends.