NARS is No More

U.S. and LATAM business process services provider National Asset Recovery Services Inc has announced that it had renamed the company as ‘Integrity Solution Services, Inc,’ bringing together all subsidiaries under a single umbrella and brand.

The outsourcing services provider stated in a press release that National Asset Recovery Services, Inc. (NARS), Pinnacle Financial Group, Inc. (PFG) and Integrity Financial Partners, Inc. (IFP) will now be called Integrity Solution Services, Inc.

“The new, single brand name better describes the scope and breadth of our service offerings and also reflects our company’s commitment to effectively operating in an increasingly complex regulatory environment,” said CEO Tim Bauer.

NARS acquired Pinnacle Financial Group in 2010, and Integrity Financial Partners in 2011.

Harry Jackson, President of NARS, said the new name ‘more accurately’ describes the company’s focus on providing solutions to the BPO, CRM and ARM industries.

Jackson said the rebranding process had been under process since the company’s last acquisition.

The integration allows the group to leverage its infrastructure, framework, and processes to better serve its clients. Founded in 1993, NARS runs several call centers in the United States, the Caribbean and Latin America.