Promoting foreign investment requires more than getting investors to open their wallets. The process demands ongoing care, transparency and a constant flow of pertinent, useful information.
NSAM had the opportunity to speak with Vanessa Gibson, Director of Investment Climate at Costa Rica’s investment promotion agency, known as CINDE. Gibson is a key official in one of the most successful IPAs in the CALA region and has built a reputation as a precise strategist in the game of investment promotion. Her work was recognized by NSAM during Nexus 2017.
From the importance of aftercare, to the benefits of being a small-sized IPA, Gibson shares some of the ins and outs of Costa Rica’s main investment promotion machine, plus the challenges it faces in an increasingly difficult economic climate.
You can watch the whole interview below.