Latin America and the Caribbean’s 300 million digital consumers are set to grow over 20% by 2025. The potential for the region, as digital transformation continues unabated, is huge.
But how can organizations capture that potential, and what are the specificities of the region’s market that they must understand and abide by?
We chatted about how the impact had altered companies’ needs in digital growth, the KPIs that companies will push during the coming year, and how distribution channel challenges impede or aid the quest for profit in Latin America.
The entire interview can be watched below: