Nearshore Americas has teamed with Atento to organize a webinar to discuss the dramatic change e-commerce has undergone during the pandemic era and how the industry must now navigate the customer service challenges it is facing.
Scheduled for March 17, 2 pm EDT/11 am PDT, the event will also shed light on how the advancing digitalization and hyperconnectivity will influence customers’ attitudes and tendencies.
Key speakers include Cathy Jooste, chief commercial officer and USNS Director at Atento, and Carolyne Truelove, head of global fan experience at Fanatics. Nearshore Americas’ Managing Director Kirk Laughlin will moderate the event, guiding the discussion through major factors influencing the industry.
The e-commerce sector grew leaps and bounds during the pandemic, a staggering 33% in 2020. It has continued to grow at a rapid pace ever since. However, this red-hot growth has brought about many challenges for retail owners, particularly when it comes to winning the trust of consumers.
A recent CEO survey by Gartner found 95% of retail CEOs planning to ramp up investment in digital capability in the near future.
A large majority of big retailers offer an immersive omni-channel experience because they are fully aware that CX is the cornerstone for their success in this fast-changing marketplace. But how has the pandemic reshaped how retailers offer CX, and how can they build closer, long-term relationships with their customers?
To join the discussion and hear the debate around the future of digital retail, register for the webinar for free here.