Cesar CantuA year after Nearshore America’s first Nearshore Value Index (NVI), some things hold true, while others have seen important changes.
Deciding where to invest is still a difficult exercise which requires careful research, thoughtful consideration and, paradoxically, the readiness to jump on an opportunity before it vanishes forever. The qualities that make an investment opportunity attractive, however, are quite different in 2024.
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It’s been a while since technology felt so important for business. That sentiment has been building since the COVID-19 pandemic, and finally bursted into a storm of hype and true possibility with the arrival of generative AI into the mainstream. Now, it seems as if businesses of all sorts and sizes, in all places, find themselves in a tech-enabled race to the top of the world.
This year’s NVI was built with that race in mind. For IT, who has the resources, knowhow and raw potential to seize the moment and become a true hub of nearshore innovation? In BPO, who has the technological tools to make the leap from a “buts-in-seats”, cheap labor mentality to an industry that offers higher value, tech-enabled and human-centric services?
True value is measured depending on the needs of the moment. We believe that, although things might be different the following year, 2024 has the potential to be definitive for the mid and long-term future of the region.
It feels as if, today more than ever, decision makers should pay attention and choose wisely.
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