Nearshore Americas

“Is there Electricity at the Hotel?” Breaking Myths and Emboldening Nearshore

“We have seen this explosion in nearshoring over the last few years,  now how do we take the next steps forward?”

That was one of the key points driven home by Steve Rudderham, vice president of client engagement at Capgemini and one our industry’s most strident supporters. (Steve was a top twenty finisher in last year’s Power 50 Ranking.) During the recent Nexus conference, Steve outlined several critical steps to maintain industry momentum – including managing emerging trends like “nearshore for nearshore”; the importance of industry collaboration and tackling new requirements to enable Latin America staffers to engage skillfully with global counterparts. Click here to roll video.

Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.

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