Accenture Deepens Nearshore Footprint with avVenta Acquisition

By STAFF REPORT

Outsourcing giant Accenture has acquired digital marketing production services provider avVenta Worldwide as part of a broad plan to enhance its marketing services portfolio.

Accenture has not revealed the financial details of the deal. With more than 600 employees, avVenta has headquarters in New York, a digital production fulfillment center in San Jose, Costa Rica, and an office in Charleston, S.C.

According to a news release, avVenta offers digital production, marketing services and platform support to more than 130 companies in pharmaceutical, technology and travel sector.

Leveraging avVenta’s delivery centers in  Costa Rica, Accenture wants to extend into new services like development of marketing strategy, management of marketing systems and campaigns.

In Costa Rica, avVenta is doing promotional campaigns for global multinationals like General Motors, Duracell, AT&T, Apple and Microsoft.

“This acquisition brings together a powerful combination of marketing services with avVenta’s near shore digital production operation and Accenture’s global delivery capabilities. This will streamline the creative and production process for CMOs building comprehensive marketing campaigns. Our capabilities and delivery model are complementary to Accenture Interactive’s suite of business services, said Jay Noce, chief executive officer of avVenta.

“For today’s CMO, it’s all about greater speed to market, responsiveness and relevancy,” said Brian Whipple, global managing director of Accenture Interactive.