Nearshore Americas

Allied Global Acquires Marketlink

Guatemalan BPO service provider Allied Global has acquired outsourced teleservices solutions provider Marketlink Inc for an undisclosed price. The merger bolsters Allied’s U.S. operations, adding as many as seven call centers in the Midwest region.

“The merger creates a larger and more robust full service contact center offering inbound, outbound, email, and chat services,” said the company in a press release. Allied Global, which has significant operations in Latin America, has over 6,000 employees working across 19 contact centers.

“Marketlink will continue to operate under its own name in the United States,” said Allied Global, whose clients work in multiple sectors including telecommunications, hospitality, cable & entertainment, energy, utilities and technology.

Founded in 2005, Allied Global’s services include customer service, technical support, sales, and customer retention and cultivation. The company has operations in Guatemala and Honduras in addition to the United States and Canada.

“Marketlink and Allied Global share the same values and business culture. Combining our two companies will enhance our ability to serve customers, offer new opportunities for our employees and make us an even stronger partner to our clients,” said Kourtney Keough, Marketlink President & CEO.

Based in Des Moines, Iowa, Marketlink has nearly 500 employees and offers telemarketing solutions to clients in the cable television, telecom, financial services, agriculture, pharmaceutical and manufacturing industries.

Allied Global stated that Marketlink’s expertise and culture compliment its core values and mission. Analysts say the merger will bolster Allied’s resources, helping it to strengthen service portfolio with social media and other more lucrative and high-demand services.

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The BPO firm had recently revealed its plans to create more than 900 jobs by expanding its call centers in Honduras’ industrial capital San Pedro Sula.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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