Narayan AmmachchiUS outsourcing firm Computer Generated Solutions (CGS) has acquired Chile-based call center service provider Mas Cerca (meaning “closer” in Spanish), bolstering its operation significantly in the South American country. Mas Cerca comes with hundreds of Spanish-speaking agents and dozens of clients in telecommunications, retail and transportation.
Established in 2004, Mas Cerca has offices located in Santiago as well as in the southern region, in Valdivia. The acquisition doubles the CGS headcount in Chile to 3000. CGS has not disclosed the financial details of the deal.
“The addition of Mas Cerca’s skilled staff will enable us to answer the global demand for Spanish-speaking agents and support our growth in a wide range of industries,” said Phil Friedman, President and CEO, CGS. Friedman, named one of the most influential executives in nearshore outsourcing in Latin America by Nearshore Americas, continues to drive operational excellence within CGS and has spearheaded the company’s rapid global expansion in recent years.
New York City-based CGS entered Chile in 2012 acquiring contact center firm Prego from the Angellini Group. Most of its clients in Chile are believed to be in healthcare and financial services.
Two years ago, it operated barely three call centers and employed less than a thousand people. The acquisition of Mas Cerca increases CGS facilities in Chile to six. Its outsourcing solutions include help desk solutions, technical support, customer care, sales and channel management, and finance and accounting.
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