A small brewery called Social Club in Caracas, Venezuela, is having great success selling its craft beer, with demand outstripping production despite the country’s ongoing economic crisis.
“Venezuelans continue to be vain creatures who like to be in the vanguard, who like to keep up with what’s in fashion,” Co-owner Victor Querales told Reuters. “There’s still a premium market that isn’t very sensitive to prices.”
One 12-ounce (354 milliliter) glass of ale at Social Club will set you back around US$0.80, placing it among the cheapest craft beers in the world. However, one bottle costs the same as two days’ minimum wage in Venezuela, pricing it out of range for many locals.