Nearshore Americas
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The Dis-intermediation of Corporate BPO Sales

Make no mistake — dissatisfaction among sales people in the corporate BPO market is reaching an all-time high. Our contacts across the broad swath of BPO, particularly in the automation-addicted finance and accounting sectors, are feeling bereft. One senior sales guy recently told us there is a vapid “race to the bottom” that is cutting out the value of the sales consultant and turning transactions into push-button exercises for clients. Are we witnessing the dis-intermediation of the human sales function at major BPOs?

Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.

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