Officials from the Greater Miami Convention and Visitors Bureau (GMCVB) recently visited Jamaica to perform a destination push with local travel agents, in an attempt to drive more Jamaicans to the south Florida city.
Jamaica is a “very important market for [Miami]”, according to Joe Docal, Director of travel industry sales for the CALA region at GMCVB (pictured).
Jamaica is among the city’s top 25 visitor markets, representing the second highest provider of visitors from the Caribbean. The Bahamas is the top provider, while the Dominican Republic ranks third.
Last year, the city had 15.5 million visitors, with Jamaicans representing a little over 183,000.