Usain Bolt Becomes "Chief Speed Officer" at Digicel

In a lifetime partnership agreement, the fastest man who ever lived, Usain Bolt, has been appointed “Chief Speed Officer” (CSO) for Caribbean telco Digicel.
In this unique role, Usain Bolt will “will bring his unique understanding of speed to customers via Digicel products, networks and marketing, and partnership initiatives,” according to a Digicel press release.
In accepting the role, Bolt said: “I’m very humbled. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”
To celebrate the news, Digicel is also offering one customer in each country the chance to win a lifetime post-paid contract in social media competitions.