Narayan AmmachchiSpanish call center giant Atento has bulked up in Chile, setting up a new delivery center in Valparaiso. This is Atento’s third center in Chile and the first in the Quinta region.
The facility, with 1,200 square meters of floor space, includes what the company calls a “laboratory” for the recruitment, selection, and training of the professionals who will manage customer relations.
The center will initially provide technical assistance services and sales services for telecom firm Movistar, one of the long-time clients of the Spanish firm. Atento has hired 200 people for the center, but the total headcount there is projected to rise to 400 in the months to come.
Most of the new recruits in Valparaiso underwent extensive training, says Atento, adding that a vast majority of its supervisors in its Chilean centers were previously customer experience agents. Atento entered Chile in 2000.
“Contributing to economic development and job creation in the Quinta region by opening this new customer relationship center is a source of great pride for Atento,” said Juan Carlos Urzua, managing director of Atento Chile. “By opening this new center, Atento continues to expand its operations in Chile in those locations that offer a clear competitive edge for the development of its business activity, such as access to qualified labor and advanced communication systems, among other things.”
With this new office, Atento’s total workforce in Chile rises to 4,600 employees. The company provides services to more than 60 clients, all of which are in the telecommunications, financial services, insurance, healthcare, sales, and public administration sectors.
Operating since 1999, Atento is one of the largest call center firms in Latin America. In December 2014, Atento sold off its Czech Republic operations to Italian call center firm Comdata SPA, saying it wants to focus on Latin American operations.
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