Nearshore Americas

Capgemini Acquires Two Digital Marketing Agencies in Europe

Capgemini has gobbled up two digital marketing agencies in Europe this month, as the French IT consulting giant looks to position its newly-formed unit,Capgemini Invent at the forefront of digital transformation services.

Doing, an Italy-based digital marketing firm, and June 21, a French digital agency, are its new acquisitions.

With 200 employees and offices in the Italian cities of Milan and Rome, Doing supports over 50 clients, offering a complete set of digital consultancy services, including business design, technology development, and maintenance. ALD Automotive, L’Oréal, and Lavazza are among its major clients.

France-based June 21 is a consulting company specializing in digital marketing, serving clients including Carrefour, Orange, Kingfisher, SNCF, Veolia, and AG2R La Mondiale.

“In June 21, we found an exceptional team able to deliver on the customer-led transformation challenges faced by our large clients,” stated Cyril Garcia, CEO of Capgemini Invent, adding that the agency will come with ‘a unique understanding of digital marketing and communication channels.

June 21 also acts as a business accelerator by advising companies on developing technology prototypes, a service Capgemini Invent wants to add to its portfolio.

Capgemini created ‘Invent’ last month by combining six digital startups it had acquired in recent past, including Liquidhub, Idean, and Adaptive Lab.

At the launch of the unit, Capgemini executives said Invent would help businesses figure out an answer to the complex question of “what’s next?” on their digital transformation strategy.

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With more and more organizations hunting for ways to streamline their business operations and cut costs, digital agencies are seeing demand grow for their services.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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