Economic Pressures Push Dutch BPO Yource Towards Suriname

Yource was forced to seek greener pastures in Suriname.

The Dutch BPO provider expanded its footprint to the Caribbean with the acquisition of Suriname-based call center Sure Aim in an apparent attempt to shield itself from labor shortages and inflation in Europe.

Netherlands-based Yource hasn’t disclosed the financial details of the deal. There isn’t information either on how many people Sure Aim employs in Suriname.

“I expect that Suriname, as a Dutch-speaking offshore country, will become increasingly important in the coming years due to labor shortages and inflation [in Europe],” Carin Raedts, Country Director of  Yource in Suriname, said in a press release.

Founded by an Iraqi immigrant Mohlad Hassan in 2011, Yource provides staffing, HR outsourcing as well as customer support services. It also deploys its own call center agents at client locations to provide customer support.

Sure Aim has served as an offshore partner of Yource for nearly a decade. Recent reports suggest the Dutch firm made a takeover bid as wages in Europe soared amid rising inflation.

“Initially we had an exclusive partnership […] This collaboration enabled us to get to know the Surinamese community and culture,” stated Ronald Smit, COO of Yource.

Sure Aim will fold into Yource and all its employees will join the Dutch firm, according to the statement.

“We will encourage our partners as much as possible to find the right spread within our global footprint, including Suriname, so that the total cost of ownership is manageable,” Raedts added.

Yource employs over 12,000 people in seven countries across Europe. Reports from the Netherlands suggest that the BPO makes around US$297 in revenue annually.