U.S. digital marketing solutions firm Ensighten has teamed up with Brazil’s Lima Consulting Group to tap into Latin America’s expanding e-commerce and business analytics services market.
Ensighten tag management technology gives website analysts an ability to gather data about visitors who accessed the site via mobile apps, tablets, smartphones, e-readers, kiosks or game consoles.
São Paulo, Brazil-based Lima Consulting Group helps companies with digital marketing strategies, and its customers include Globo, Oi, Citi-Cards and Univision, one of the leading Spanish-language media services providers.
LCG Founder Paul Lima stated that Ensighten’s solutions would help his team minimize the time spent on deploying digital marketing solutions. “This democratization of marketing is enabling companies to be more agile. A real-time tag management system like Ensighten’s is at the center of this revolution,” Lima said.
As an Ensighten partner, LCG has joined Ensighten Connect, giving it access to a framework of benefits and services that enable its analysts to deploy Ensighten’s tag management technology.
LCG says it recently deployed Ensighten Manage to boost customer engagement for Printi, an on-demand, web-based solutions provider. “Within a week, our team had deployed their analytics solution and handed them a tool that took the turnaround time for implementing changes from over four weeks to within minutes,” stated the Brazilian company.
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