Nearshore Americas

EffectiveSite Expands in Jamaica

Riding its record success and growth in 2011, RealDecoy is expanding its offices in Ottawa, Toronto, Vancouver and especially its subsidiary, EffectiveSite, in Kingston, Jamaica. The company is expanding its Jamaican office an incredible 800 percent to accommodate plans to grow employee numbers by 500 percent. This, along with significant expansion across its other locations, is in keeping with the company’s on-going growth expectations. RealDecoy enables organizations of all sizes to maximize their web presence in order to achieve vital business objectives. They provide end-to-end web technology expertise around agile business intelligence, content management, ecommerce, enterprise and faceted search, and managed services.

Overall the number of employees at RealDecoy grew by 50 percent in 2011, coinciding with a remarkable 90 percent increase in revenue. Currently the company has 44 openings available and anticipates an ongoing need for increased staffing in the year ahead. The new facilities can accommodate RealDecoy’s immediate growth predictions, but further office expansion may still be necessary.

“Our business enables clients to maximize web technology in order to achieve their business objectives. As a rapidly growing organization, it’s important for us to attract and retain top talent that fits the unique culture we’ve fostered,” said Geoff Waddington, President of RealDecoy. “We’re a leader in a very competitive space and our people and their development are our strength. It is important to provide them with the facilities and physical space they need to reach their potential.”

RealDecoy’s expertise and deep vendor partnerships have benefited organizations of all sizes, including many in the Fortune 500. The organization has earned a reputation as a thought leader and the preferred choice for both partners and clients implementing challenging applications. To keep up with its growing business, RealDecoy expanded its successful “nearshoring” efforts in Jamaica due to the region’s available expertise, and English speaking population, shared time zone, and awareness and sensitivity to US, Canadian, and European business practices.

RealDecoy’s investment in Jamaica has been facilitated by JAMPRO, the Government of Jamaica’s investment and trade promotion agency. The agency provided business support services from the initial stages through to the establishment of the company.

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“JAMPRO is proud to be partnering with EffectiveSite, facilitating their investment and expansion in Jamaica,” said Mr. Vivion Scully, Knowledge Services manager in JAMPRO’s Investment Promotion Division. “EffectiveSite has successfully leveraged Jamaica’s surging potential as a “nearshore” outsourcing destination and is building an industry-leading company fueled by world-class Jamaican talent.”

Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.

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