Nearshore Americas

Webinar: How Prepared is Colombia to Overcome Nearshore Complexities?

Nearshore Americas will host a webinar next month to shed light on how the increased interest among global investors in Colombia will shape the Nearshore services industry over the next ten years.

Scheduled for December 2, 2021, at 2 PM EDT, the event will examine the core elements driving the industry in order to gauge the preparedness of the country in dealing with the complexities of the sector.

Guest speakers include Charley LeMaster, SVP of business development at TaskUs, a Nearshore BPO provider, Camilo Osuna, director of digital and creative industries at ProColombia, an investment promotion agency in the Andean country, and Jeff Pappas, managing director at Mohr Partners, a site selection firm.

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Colombia has become the torch-bearer for the Nearshore services industry in the last few years, having attracted investment from a range of global firms in the digital and outsourcing services industry. Recent investors into the country include Brazil’s Nubank, SitelAlorica, and Transcom

In an interview with Nearshore Americas in June this year, Victor Pereda, CEO of Nearsol, a US-headquartered company, said: “Colombia’s readiness in information technology is evidenced by the hundreds of foreign-based companies it has attracted over the last several years.”

Colombia not only has literacy rates at over 95%, but the country also has a strong ICT infrastructure to support the global services firms. In addition, the government offers tax breaks and incentives to foreign firms creating jobs for Colombians.

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The only disadvantage is there are fewer bilinguals. The government is aware of this fact. Therefore, Cali has launched a Go Cali Bilingual City program to teach English to its young graduates.

Moreover, Colombia has recently held a global investors’ summit, unveiling a plan to attract some US$8 billion in foreign investment during 2021 and US$11.5 billion in 2022.

The BPO/IT services sector represents the third-highest source of investment into Colombia after the agroindustrial and metalworking industries, according to the country’s Commerce Minister María Ximena Lombana.

To register for the event and hear industry leaders offer their thoughts, click here.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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