Narayan AmmachchiProfessional services firm Genpact has acquired Hoodoo Digital, a Salt Lake City, Utah-based company specialized in using Adobe solutions, to enhance its digital experience.
Genpact has not disclosed the financial details of the deal, nor is there any information as to how many people currently work for Hoodoo Digital.
However, it is clear that Hoodoo will be folded into Rightpoint, a customer experience services provider that Genpact acquired in 2019.
Once the deal is closed, Rightpoint will replace Hoodoo as an Adobe Solution Partner, gaining access to wide-ranging Adobe solutions vital to boosting the company’s digital experience.
Adobe cloud applications used by digital experience services providers are expected to see high demand over the next few years.
“As an Adobe solution partner, Hoodoo Digital is extremely knowledgeable in Adobe Experience Cloud applications and has a strong track record of delivering digital experience solutions that fit the needs of their customers,” said Tony Sanders, senior director, Americas Partner Sales, Adobe.
Hoodoo Digital was founded in 2017, and a principal source of revenue generation involves providing digital marketing and design solutions.
Analysts say that Hoodoo Digital’s specialization in using Adobe applications will strengthen Rightpoint’s offerings, particularly data analytics and digital content.
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